Web: www.iwonlex.net | SEO Strategy: B2B & B2C | Project Dates: 2020 to 2022
Initially, our SEO Strategy for this project was B2B, but given the huge cross-over in this sector between B2B and B2C, we have now started to position part of the Google Footprint in the B2C area of the Google SERP (Search Engine Result Pages). iWonlex is a Global Brand, so our initial SEO Objective was to create a very solid Google Footprint in the B2B space.
Our SEO Strategy for the web content was to enhance the product pages as much as possible and then support those pages with blog content. The EC Center Blog Content Generation Service creates blogs for this project regularly. Many of the blogs have the potential to become Google Snippets. This means Google recognizes those blogs as a Google Reference for a specific SEO Keyword.
Using Advanced SEO Reports, we concentrate our SEO efforts on NON BRANDED Keywords like "Kids GPS watch", "gps watch", "kids smart watch", These reports reveal which keywords that get traffic and how we can potentially position them on page one of Google.
More recently, we have started to position in the B2C sector of Google to compete with some of the keywords that have both B2B and B2C cross-over.
This project is available in the 4 languages used in the biggest markets for Wonlex Smart Watches.
