Perhaps one of the most popular and diverse of the B2B sectors covering everything from Injection Molding Machines to Electromagnetic Interference (EMI) Shielding Products and HVLS Fans to vacuum emulsifying mixers. This is a great sector for SEO, and there are lots of great opportunities for first-place placements in Google. EC Center has become quite an expert in this sector in the last four years, and we have successfully positioned many different projects on page one in Google.
B2B Strategy
This is the biggest B2B sector in Google SERPs, and there is a huge opportunity here, especially for Chinese B2B companies (factories). This is partly due to the steady decline of Alibaba and Made in China and the Blackhat SEO techniques used by Chinese SEO platforms. The greatest challenge for EC Center in this sector is the time it takes to reverse out this Blackhat SEO, sometimes up to 6 months, and then, with the remaining time, demonstrate to the customer positive results. Usually, SEO for these projects does not start from "zero", but from very far below zero, so it is a race against the clock to recover the web and then grow the web.
This Blackhat SEO problem is not exclusive to this sector, but as the most popular B2B sector in China, it is where we see the most Blackhat SEO. The good news is that we are experts in reversing Blackhat SEO, and we are also experts in Multilanguage SEO. This means that while your English B2B website is "recovering," we are already achieving first-page Google positioning in Spanish, German, Arabic, etc.
B2C Strategy
This sector is generally not popular for B2C as it does not make a lot of sense to "add to cart" an Injection Molding Machine worth thousands of dollars or "add to cart" a plastic nozzle or a metal strip worth a fraction of a cent. In general, this sector only appears in the B2B area of Google.
Here is a selection of EC Center projects from the Industrial Machinery & Components sector where you see in more detail how we analyzed the sector and developed the SEO Strategy for each project with specific examples of sectorial keywords that we positioned in Google and other Search Engines.
If you would like to know more about Sectorial SEO or you would like a free SEO analysis of your website please contact us below. We will reply to you within 24 hours.
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