Sports & Outdoors

B2B Strategy

Not as competitive as the B2C space, but the order quantities can be small since large-scale retailers and manufacturers do not use SEO as part of the procurement process. However, many smaller businesses and stores are interested in obtaining a low MOQ at B2B prices, and this is the B2B SEO opportunity. Unfortunately, this low MOQ can also be offered by B2C websites, so B2B websites must compete and surpass B2C websites in the B2B space.

 

The EC Center B2B strategy for this sector is to add a lot of product specifications, PDF data, and manuals to try and identify the type of project to Google as B2B and achieve an advantage in the SERP over B2C sites. However, due to the inevitable crossover of B2C webs in this sector, it is ALSO useful to have many products, with detailed descriptions and even prices, to compete with the B2C webs you find in the B2B area.

B2C Strategy  

Given that the B2B strategy takes into account competition from B2C webs with large numbers of product pages and competitive price data, our B2C strategy is to have the B2B web "cross over" into the B2C area by adding detailed and competitive pricing information and B2C functionality to our B2B web. The greatest SEO Challenge for the B2C website is to have a large quantity of (product) pages to compete effectively with the huge amount of directory and independent B2C websites in this sector.